Digital marketing is more important than ever before. Whether you’re a TikToker with aspirations of going viral, a YouTuber who wants to grow your following, or a fintech startup looking to blow up your brand on social media, you need a solid online presence and a concrete strategy for how you’ll promote your brand. That’s where digital marketing comes into play.
To further illustrate the importance of digital marketing, let’s take a look at a few stats.
- There are more than five billion internet users worldwide, which translates into 63.1 percent of the global population.
- Most people spend an average of six hours and 42 minutes online every day. (via Hootsuite)
- 92% of adults aged 18-29 use social media. (via Pew Research Center)
This sums up one thing: your audience is online. So, the only way for you to reach them is to be where they are. Now, let’s take a look at some of the benefits digital marketing provides.
The Benefits of Digital Marketing
Digital marketing allows you to connect with your ideal customers. Other benefits of incorporating digital marketing into your overall brand-building strategy include:
- Cost-effective solutions. Traditional methods like television advertising and print ads can be quite expensive, and there's no guarantee that your target audience will even see them. But with digital marketing, you can reach your target audience where they already are—on their phones, on their laptops, on social media—for a fraction of the cost.
- Track your results and adjust your strategy accordingly. With traditional marketing methods, it can be difficult to know how effective your ads are and whether or not they're reaching the right people. However, with digital marketing, you can use tools like Google Analytics to track website visits stemming from your ads, and even how much time they spend on your website once they get there.
- Build relationships with your customers. In the past, companies could get away with being faceless entities—you would see their ads but never really feel like you knew the ‘what’ or the ‘why’ behind the brand. Now, thanks to social media and other online platforms, customers expect brands to be more personal and engaging.
Why You Should Engage in Digital Marketing Activities
Even though you’d likely love to go viral within 10 seconds of posting your first video, don’t expect those results. It's important to manage your expectations when it comes to digital marketing. While it is a great way to reach a wide audience, it requires a significant time investment. If you're not willing to put in the work, you're not likely to see results.
Punch Financial's GetProven community is where you can explore companies that we know and trust, all in one place - with deals and discounts exclusive to Punch clients. If you don’t have the time to commit to growing your brand through digital marketing, consider outsourcing to a full-service agency (and Punch partner) like Blue Craze Media–an expert team of digital marketers, brand builders, and outside-the-box creative thinkers. Their innovative digital marketing solutions can help you boost your brand’s visibility and build awareness that converts into concrete sales and revenue.
The bottom line is this: if you want to grow your brand, it’s tough to do it without digital marketing. Not only is this form of marketing cost-effective, but it also allows you to track results, adjust your strategy accordingly, and build relationships with customers. If you're not already incorporating digital marketing into your overall brand-building strategy, now is the time to start.